What is Digital Marketing? Types, Mediums, and Future of Digital Marketing

digital marketing types, mediums and future

The use of digital marketing allows companies to reach a wider audience and interact with customers in new and innovative ways. Digital marketing promotes products, services, or brands through various digital channels. These channels include search engines, social media, email, and websites. In this blog post, we will discuss the different types of digital marketing, […]

Why Branding is important in marketing?

Importance of branding in business

Branding is a crucial aspect of marketing as it helps to establish a company’s identity and creates a lasting impression in the minds of consumers. A strong brand allows a business to differentiate itself from competitors and can even increase customer loyalty and lifetime value. Key steps for effective branding To build a lasting brand […]

An Asset for Smaller Companies, WhatsApp Business and API

Importance of whatsapp business & api, use of whatsapp api in the business

With over 1.5 billion monthly active users across 180 countries, WhatsApp has emerged as the king of worldwide messaging. Although it started as a social networking site, it has evolved into a potential channel for businesses to interact with customers. WhatsApp Business API and the WhatsApp Business app were inspired by Facebook Messenger and chatbots […]

Benefits of Automating WhatsApp Messages and Chatbots

With savings of around USD 8 billion annually by 2022, chatbots are entirely transforming how businesses connect with their existing and prospective customers. The rapid surge in on-demand for instant messaging apps like WhatsApp has made its chatbots unavoidable as it promises complete hassle-free customer service.

Chatbots and APIs: What do you need to know about WhatsApp Automation?

With billions of global users, WhatsApp has become the most effortless business automation tool. Providing information about your business, what items are available, or even taking orders along with a personal scale, like sending reminders or tracking your habits or anything you want to achieve, has been made easier.

Knowing the Basics of Affiliate Marketing

Affiliate marketing is one of the fastest-growing methods of advertising. It’s completely automated, making it perfect for anyone who wants passive income and doesn’t have time to spend on selling their products. Affiliates earn 70 per cent or more of the commissions that most advertisers pay.

Quick Guide to B2B Marketing Automation

Marketing automation has been part of B2B companies for years. Having one-to-one relationships with prospects, customers, and business partners can be time-consuming and exhausting. It’s simple – marketing automation software is handy for an organization where no more time is wasted on repetitive tasks.

Top Social CRM Tools for Business

The popular marketing solution, Customer relationship management, is essential for every business. A CRM marketing software tool helps one to scale up their business, create a stronger customer relationship and find relevant conversations to assist their customers.

Instagram Stories: A Platform for Growing Business

In the era of ‘skip ad’ and ‘get premium for no ads’, Instagram Stories have been a boon to all businesses, especially new ventures.
With exciting designs, these IG stories have been glued to the viewers longer than intended, and you never know what is coming next!