Everyone gets excited with the big and bright yellow coloured ‘M’ billboards on the highways. Yes, that’s the logo of McDonald’s! It is interesting to remember a brand even with its logo. Let’s see some reasons to invest in a good logo for your business.
It’s not an easy task to develop a business into a well-established brand. There needs to be a real endeavor to build a brand that becomes a household name. The first step towards branding is establishing brand elements, among which creating a logo is primary.
It’s mandatory and critical to invest a good amount of time and energy in creating the ecosystem that a brand requires. Getting a professional logo worked out is the primary step toward branding a new venture. Not just the brand image, but you have to create a logo that is impactful, remarkable, and connected to the target audience.
So, let’s explore 5 reasons why you should invest in a good logo.
Reasons to Invest in a Good Logo
1. The Face of Your Brand:
The first impression may not be the last, but it leaves a significant impact. A logo is almost always the first thing your audience sees. Focusing on the audience’s perspective by which they associate images, it is relevant that you should have a professional design that resonates with the soul of your brand.
The brand logo should give the target audience a complete idea of the products and services. For instance, the logo of Amazon, ‘A’ to ‘Z’, says that their website has everything one needs. It’s a one-stop app for all the requirements in your day-to-day life.
2. Generates Trust in your Clients:
Yes, it’s true. A logo can convey emotions that words cannot. A brand with a professionally designed logo generates trust and credibility in the customer’s mind instead of a brand that does not have one! It briefs your client that the business is thoroughly professional and provides a trustable service.
3. Builds Identity:
We live in an age where there is a start-up for almost anything and everything. The competition is stiff, and customer retention is hard. In a closely-knit circle like this, every brand needs an identity – the power to stand out! Creating a brand identity through a unique logo makes it easier to attract the audience.
4. Speaks Volumes:
A suitable logo communicates everything your customer needs to know about your brand. Every element in the logo – the colour, design, and font can effectively convey whatever your brand stands for. For example, the hidden arrow in a FedEx logo represents speed and precision, which eventually is the idea behind marketing their services.
5. A Game for a Lifetime:
Make it Memorable! Ensure to give the best output in the first go itself and give a revamp after a few years, if required. Since most professionally designed logos are made with relevant research which backs up the meaning of various elements in a logo, brands do not go for logo change now and then.
Changing brand logos often take the standards of the brand down. Also, redesigning the logo every couple of years becomes redundant. So, it’s better to try rebranding, which can be minimal and inexpensive.
Devoting time and resources to creating a logo is worthy. Therefore, investing in a logo is a tool that can help your customers associate with your brand and take it to new horizons. Being one of the top digital marketing agencies in Bangalore, BCON provides you with an array of marketing strategies to make your brand stand out. Reach out BCON club for further information.
FAQs about the importance of investing in Logo:
1. Why is a logo important for a business?
A logo helps to create brand recognition and differentiation, making it easier for customers to remember and recognize a business.
2. How much does it cost to invest in a logo?
The cost of a logo can vary depending on the designer and the complexity of the design. Generally, a logo can cost anywhere from a few hundred dollars to several thousand dollars.
3. What should I consider when investing in a logo?
When investing in a logo, it is important to consider the overall brand image and message that you want to convey, as well as the target audience and competition.
4. How do I find a logo designer?
You can find a logo designer by conducting an online search or by asking for referrals from other business owners. Also, you can find freelance logo designers at Fiverr and Upwork.
5. What is the process for designing a logo?
The logo design process typically involves a consultation with the designer to discuss the brand image and message, followed by the creation of initial design concepts and revisions based on feedback.
6. Can I trademark my logo?
Yes, you can trademark your logo to protect it from unauthorized use by competitors.
7. What are some examples of successful logos?
Some examples of successful logos include the Nike swoosh, the Apple logo, and the McDonald’s golden arches.