Business
Top 7 Reasons Why Your Business Needs a Website
In an era dominated by online interactions and evolving consumer behaviour, having a website for your business
Category: Strategy
Design
8 Essential Steps for Successfully Building a Website
The initial cue that draws a potential customer is your website. A virtual face that materialises prominently
Technology
Top 10 Stunning Websites to Take Inspiration From
“Design is not just what it looks and feels like, Design is how it works.” Steve Jobs
Digital Marketing
10 Best Digital Marketing Strategies to Kick-Start Your Start-up in 2023
Harness the power of social media engagement, search engine optimisation, and other key strategies to conquer the online realm, captivate your target audience, and drive your start-up towards success in 2023.
Branding
Discover the Top 10 Essential CTAs to Boost Engagement on Your Website
Many websites need help effectively engaging visitors and converting them into active users or customers. The solution
Business
The Power of Omnichannel Marketing: Revolutionising Customer Experience
In today’s competitive landscape, businesses embrace omnichannel marketing to provide customers with a seamless and personalised experience.
Technology
Difference Between AI And Machine Learning
“Machine learning is a field of artificial intelligence that involves the development of algorithms that enable computers
Digital Marketing
Best Prompts for Using ChatGPT in Digital Marketing
Benefits of Using ChatGPT for Digital Marketing Businesses are increasingly using artificial intelligence (AI) to improve their
Digital Marketing
What is Digital Marketing? A Simple Guide
Digital marketing drives brand promotion, reaching target audiences online and boosting conversions. It’s a must for businesses in the modern digital landscape.
Branding
Why is Branding important in marketing?
Branding is a crucial aspect of marketing as it helps to establish a company’s identity and creates
Technology
WhatsApp Business and API: An Asset for Smaller Companies
Chatbots are revolutionising customer connections, saving businesses billions annually. With the rise of instant messaging apps like WhatsApp, chatbots are essential for hassle-free customer service.
Business
Benefits of Automating WhatsApp Messages and Chatbots
With savings of around USD 8 billion annually by 2022, chatbots are entirely transforming how businesses connect with their existing and prospective customers. The rapid surge in on-demand for instant messaging apps like WhatsApp has made its chatbots unavoidable as it promises complete hassle-free customer service.
Business
The Complete Guide On Whatsapp Business Automation
With billions of global users, WhatsApp has become the most effortless business automation tool. Providing information about your business, what items are available, or even taking orders along with a personal scale, like sending reminders or tracking your habits or anything you want to achieve, has been made easier.
Business
Affiliate Marketing: Benefits, types, methods and more
Affiliate marketing is one of the fastest-growing methods of advertising. It’s completely automated, making it perfect for anyone who wants passive income and doesn’t have time to spend on selling their products. Affiliates earn 70 per cent or more of the commissions that most advertisers pay.
Business
B2B Marketing Automation: A Quick Guide
Marketing automation has been part of B2B companies for years. Having one-to-one relationships with prospects, customers, and business partners can be time-consuming and exhausting. It’s simple – marketing automation software is handy for an organization where no more time is wasted on repetitive tasks.
Business
Best Social CRM Tools for Your Business
The popular marketing solution, Customer relationship management, is essential for every business. A CRM marketing software tool helps one to scale up their business, create a stronger customer relationship and find relevant conversations to assist their customers.
Technology
Buy and Sell NFTs on Instagram and Facebook via Marketplace
Meta’s upcoming integration of NFTs into Instagram has generated immense anticipation following the rebranding from Facebook. The announcement has sparked widespread excitement and intrigue among users.
Business
Instagram Stories: A Platform for Growing Business
In the era of ‘skip ad’ and ‘get premium for no ads’, Instagram Stories have been a boon to all businesses, especially new ventures.
With exciting designs, these IG stories have been glued to the viewers longer than intended, and you never know what is coming next!
Technology
Metaverse: How Will It Transform Influencer Marketing?
Metaverse can be defined as virtual reality on steroids, which is not limited to gaming, but would be a virtual world that you can use to work, attend a dance show or hang out with your friends all at your comfort.
Business
Rise Of Indian Unicorns – The Unicorn startup
Zomato- a food delivery partner, has become a verb these days in India, and so is Uber
Strategy
Delta 4 Theory and Efficiency Scoring Your Start-Up Idea
Ventures that create new efficiencies with a delta of 4 or more are the ones that find a great amount of wealth.
Business
What are Network Effects? Its impact, types, price & more
Network effects are important because the value of the network grows exponentially while the cost to maintain the network might increase linearly.
Design
5 Reasons To Invest In a Good Logo
Everyone gets excited with the big and bright yellow coloured ‘M’ billboards on the highways. Yes, that’s
